Boulder, Colo., June 25, 2007 - While a good night's rest is never underrated, today-s over stimulated and overworked culture makes it a challenge for the majority of Americans to achieve such a necessity. Insomnia is the most common sleep complaint in the U.S., affecting an estimated 30 percent of American adults, with women being twice as likely as men to suffer. While prescription medications can be effective for some, simple changes in sleeping habits, such as sleepwear, can make a huge difference in a natural way. Cool Sets^® (www.coolsets.com) pajamas offer today's sleep deprived women an alternative to sleeping pills with an exclusive moisture wicking fabric proven to deliver a better nights sleep.

Sleep studies show that 71 percent of Americans do not get the recommended eight hours of sleep, and women are far more likely than men to fall into this category. Numerous studies found that women struggle with sleep deprivation more than men because they tend to cut their sleep needs short when dealing with work, children and life at home. Aside from these daily obligations, women are afflicted with hormonal problems such as PMS, hot flashes and night sweats. Alarmingly, women who have poor nighttime sleep are also more likely to suffer from depression, memory loss, cardiovascular disease and diabetes.

Yet proper sleep hygiene can help women regulate their sleep cycle. Habits like going to bed and waking up at the same time each day, sleeping in a cool, dark room and selecting the right sleepwear are proven remedies for easing the symptoms of insomnia without resorting to medication. Many experts agree that sleepwear can make a big difference in the effects of insomnia, night sweats and other sleep disorders. If a woman is uncomfortable or is wearing a fabric that attracts heat and moisture, she is significantly more likely to suffer. As such, the demand for specialty sleep products including pajamas has increased exponentially over the past five years, with Colorado-based Cool Sets being at the forefront of this trend.

Cool Sets aims to support and nurture even the most troubled of sleepers. CoolBalance^®, the ultra-soft performance fabric used in the collection, is ideal for women who need to be assured a good night's rest whether they are suffering from hot flashes or just simply need an evening with the pillow and no other interruptions. The moisture-wicking fabric is made from a micro- denier yarn that has an accelerated evaporation process and thermoregulation properties that help to standardize body temperature to ensure a satisfying sleep experience.

Ranging in price from $29 to $80, Cool Sets products are offered at over 100 various boutiques, spas and other independent distributors in over ten states. All products are also available online at www.coolsets.com.

About Cool Sets

Created in 2004, Cool Sets is a Boulder-based company that designs and markets functional and fashionable sleepwear and loungewear for women. Cool Sets developed CoolBalance technology, designed to wick away moisture and regulate body temperature. Cool Sets products help women sleep easier while still providing a fashionable design through trendsetting colors and patterns and a drapable, silk-like fabric that is unique to the market. Cool Sets may be purchased online at www.coolsets.com, through specialty catalog and internet retailers, and in specialty stores throughout the U.S.

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Women more likely to suffer from sleep problems than men; specialty pajamas can help correct the problem naturally